<%@ LANGUAGE = JavaScript%> Research: "Must Reads" for all Yield/Revenue Managers
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arrow Press Release: "Ongoing Pricing Research"
"Hotel room discounting doesn't increase hotel revenues or drive business." Cornell study shows.
Cornell University: 2 page PDF REQUEST FULL DOCUMENT

arrow Why Discounting Does Not Work  (Exec Summary)
The Dynamics of Rising Occupancy and Falling Revenue Among Competitors
Exec Summary: Cornell University: 1 page PDF
REQUEST FULL DOCUMENT

arrow Why Discounting Does Not Work
The Dynamics of Rising Occupancy and Falling Revenue Among Competitors
Full Study: Cornell University, 28 pages
REQUEST FULL DOCUMENT

arrow "Price & Demand"
Elasticity in Lodging Demand in Metropolitan Areas
Full Study: Cornell University, 26 pages REQUEST FULL DOCUMENT

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