
It is important to know your competitors' Rates when developing
your hotel's Pricing Strategy. Research has shown that you can
exceed your competitors' RevPAR by as much as 9% by
maintaining the proper rate differential.
LuxuryRes produces Competitive Rate Reports for hotels
worldwide. The EZRes Rate Reports analyze current and
future rate and availability information for your hotel and your
Competitive-Set of hotels. Our Reports allow you to go to one
single location to view and understand what your competition is
doing today and in the future.
EZRes collects the data directly from each hotel company's Central
Reservation Systems (CRS) using Seamless connectivity from the
Global Distribution Systems (GDS). The system also collects
Internet rates being distributed via 'Travel' and 'Hotel-brand'
websites for your competitive-set. All data are "live", not from a
stale database.
EZRes then organizes the data in an easy-to-read report to help
you improve your pricing and yield management decisions.
A customized spreadsheet is used to detail room rates and
availability information over a 4, 8 or 12 week period in the future
(or longer upon request).
Contact our administrative office for a detailed description of the
reports and for pricing information.
