Consortia 2014

Participate in Consortia 2014 and watch your sales grow!

Business and Leisure travelers book billions of dollars in hotel room-nights every year via Consortia...don't let the big chain-hotels take your share of the business!

This section outlines Consortia programs and the benefits you may expect from participating in each, including topics such as FAQs. Use the links below to quickly navigate to a particular topic. Your LXR team is on hand to help you with questions, as well as provide training.

Consortia Overview

What is a Consortium?

A Consortium is a large group of Travel Agencies (many times) driven by multinational companies joined together. Originally started to assist smaller Travel Agencies, Consortia have grown dramatically and have become major players in the travel industry. By joining Consortia, Travel Agencies can increase the effectiveness of their marketing to their customers by offering competitive rates at hotels worldwide. The Agencies may operate under one global name (like ABC Corporate Services) or may operate independently while using the Consortia relationships and tools.

According to HEDNA, a Consortium Rate is:

...a rate negotiated between a hotel company and
a Travel Agency group. Viewership of these rates in the
GDS by a TA or other GDS users is restricted and the
rate may be booked only after entry of either the
Agent's or client's authorization code.

Each program has a list of requirements and fees for participation, but the standard requirements may include:

  • A minimum of 10% off the lowest single published rate
    (Rack and / or Corporate)
  • Rate parity amongst all programs
  • Last room availability guarantee
  • 10% commission
  • All rates quoted are to be guaranteed for the entire year
    starting from Jan 1 — Dec 31, unless otherwise noted

Benefits of Consortia Participation

Increase Visibility

Increased Visibility —

By partnering with these programs, hotels will be listed in each programs directory, website, and will have a special rate access code through the GDS. This exposure includes Agencies that book specified negotiated rates within the consortium umbrella.

Increase Visibility

Increased Revenue —

Hotels will see an increase in revenue generated through these partnerships.

Increase Visibility

Build Travel Agency Relationships —

By being accepted into these programs you would have opportunities to form your own relationship with these Agencies. These relationships can provide exposure that will eventually translate
into revenue.

Increase Visibility

More Marketing Opportunities —

Each program has a number of opportunities in which a property can participate.